Islamabad, Friday, 3rd September, 2021

Complementing the natural beauty and dramatic splendour of Attabad Lake with a blend of premium hospitality, a new Pearl-Continental Hotel will open its doors to the scenic Hunza Valley soon.

Overlooking the turquoise-blue lake and surrounded by the majestic Karakoram Mountains, the five-star Pearl-Continental Hotel Attabad Lake will attract both travellers and adventure enthusiasts alike.

In this connection, a Memorandum of Understanding (MoU) was signed between Pakistan Services Limited and Road & Story at Islamabad Marriott Hotel on Friday, 3rd September.

At the launching ceremony, the Chief Operating Officer Hospitality and Education Division Hashoo Group, Mr. Haseeb A. Gardezi said: “With Attabad Lake being one of the wonders of Pakistan, we are pleased to bring our five-star brand, Pearl-Continental here for welcoming guests to an extraordinary lodging experience with the unparalleled service which is our trademark.” 

Chief Minister of Gilgit-Baltistan, Mr. Khalid Khurshid said: “Following the Prime Minister’s Tourism vision, we can retire Pakistan’s debt through the revamping of infrastructure and building facilities for tourists across the country. Investors are encouraged to come and we will facilitate them. The government of GB is also focusing on the development of new cities while ensuring preservation of the environment.”

Hashoo Group is the leading chain of hotels, which owns and operates the five-star Pearl-Continental Hotels & Resorts, Marriott Hotels, PC Legacy Hotels, and the select-service Hotel One brand in Pakistan.

Director of Road & Story, Mr. Yasar Rashid said: “Our mission is to develop quality hotels and resorts while protecting the natural environment, uplifting local communities and helping to transfer latest construction technologies in the area.” He further added: “Besides developing quality resorts, Road & Story is also in the process of developing Pakistan’s 1st tourism city, amusement park, high altitude international training grounds and ski resorts in under developed northern areas.”

Road & Story is a tourism and travels firm, offering unique experiences tailored to let travel enthusiasts explore and enjoy Pakistan through its rich cultural heritage and beauty.